Eight years ago interim head coach, Dabo Swinney took over the Clemson Tigers football program. He knew the power of fans and instantly instituted a very important pre-game ritual, the “Tiger Walk” sending players through a horde of fans on their way into Memorial Stadium.
The purpose, Swinney said, was to instill a greater sense of pride and purpose. The larger hope, he thought, was that it could be the beginning of Clemson’s rise from a should-be-great program to one of real national prominence.
Will Raving Fans Breed Winners?
From that first walk, Swinney pushed and prodded and raised Clemson — finally — to the place he had envisioned. The coronation at Raymond James Stadium, came just after midnight Tuesday, when Swinney and his players upset Alabama, 35-31, to win Clemson’s first national championship since the 1981 season.
“It’s a blessing; it’s surreal,” Swinney said afterward, his voice rising. “But tonight, at the top of that mountain, the Clemson flag is flying!”
Just as Swinney knew the power of fans, Tailgating Sports Marketing also knows their power. The power to elevate players to Championship Winners. We help teams show their fans they care about their comfort, care, and entertainment. Our proven results include an increase in women attendance in VIP tailgating lots by 159%. Our passion is increasing your “Raving Fan” base through fan engagement, creating stronger brand loyalty and overall purchases.
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